Advanced Web Ranking is a cool application for SEO analysis.
The newer version is completely redesigned compared to older version.
AWR allows to add websites, setting up search engine like Google, Bing, Yahoo and most other and setting up custom keywords that you want to trace.
Updating your project, AWR search for you the keywords you’ve choose in search engine and show the relative position automatically. Day by day you can view a graphic that shows how your site evolve in keyword position in the web.
AWR offers an human friendly window with main areas such as Positions, Analytics, Links, Social, Research, Dealing, Data, Project and Settings.
With positions tabs you can view a cross search by Urls, Keywords, Search engine.
You also can view top websites with your interested keyword in specific search engine. Is a great solution for monitoring your competitor position in the web.
In Positions tab you can access to overview that shows a graphic with your visibility points by default. Obviously you can change the search type.
You can bind the project with externals tool like Google Analytics to have the complete management of your site that is show in Analytics tab.

In links tab you can see your backlinks and there is some great functions such as Anchor text distribution.

Very interesting tab is Social. In this tab you can access to Facebook, Twitter and Google+ shares so you can observe how many people share your pages on the social networks.
In research tab there are many function. You can perform an in-dept evelutation of your website with the website auditor function. You can search for keywords and AWR give you suggestions for new keywords for your website to improve your position. A cool tool in this tab is Keywords Difficulty: this tool allow to analyze and compare your website with the top 10 websites for the keywords and search engine selected. Also you can optimize your page content in content optimization subtab. Farther you can see keywords density in your website’s pages for comparison.
All your search can be reported in Reports tab. There you can create a complete report or a targeted report to show to your customers. You can choose to create a partial report that include search engine position, keywords positions, visibility and other. The better thing is that you can create your custom report.
In Data tab, you can import, export, backup and restore your AWR projects and if you want you can reset the datas for that specific project.
In Project tab you can manage the sites, keyword and search engine in your project. You can also manage the settings for the current project.
Setting tab, shows global setting of AWR. You can modify the global setting of the application, configure and manage Email and FTP options for your reports (yes, report can be mailed), configure the performance of AWR (eg setting maximum number of simultaneous connections) and manage user and groups.
Plans and pricing.
Caphyon give different plans to buy Advanced Web Ranking license, starts from $99
AWR is the best tool I’ve used for website SEO and for Mac Os X. It’s also available for Windows and Linux, so download it and try it for 30 days. I am convinced that you’ll be delighted

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